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A parcel from Greece

Agency: Ogilvy
Creative Director: George Pytharoulis
Senior Art Director: Michalis Demelis
Senior Copywriter: Zoi Korovesi
Account Director: Mirella Moissi
Head of Print Production: Sakis Nikolopoulos
Photographer: Kostis Sohoritis
Location: Greece
Project Type: Produced
Client: Unilever / Hellmann's
Product Launch Location: Greece
Packaging Contents: Sauces
Packaging Substrate / Materials: Paper, glass, porcelain

A seemingly simple sales kit becomes a special parcel from Greece delivered by Hellmann’s and containing all its new products! Upon unboxing, memories revive, and all the unique Greek flavors unravel, revealing the distinctiveness of Greek nature and the rich rural tradition.

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