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MONSTA Craft Beer

Agency: Earlybirds Design
Creative director: Arron Chang
Location: Taiwan
Project Type: Produced
Client: Monsta Brewing
Product Launch Location: Asia
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle
Printing Process: Planographic printing

MONSTA is a craft beer brand with its name inspired by the word "monster", featuring innovation and experiment. The key concepts for design include variation, diffusion, and differentiation. The unique deformed words and the mysterious monster illustrations bring out a young style different from the traditional ones. This style is used in the package design for three flavors of the beer.

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