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Design: Nourhan Obaid
Location: Egypt
Project Type: Concept
Packaging Contents: Cosmetics
Packaging Substrate / Materials: Plastic

Natura concept is the simple, practical minimalist high-quality result-oriented brand, Close to nature and organic look and feel, products, and customer service.

Vision: provide a comfortable productive atmosphere.

Mission: close to natural environments for close to nature customers.​​​​​​​

Natural elements symbols of the ancient Greeks:
The Greeks’ relationship to the natural world is particularly fascinating. Unlike our modern drive to gain control over the earth, Greeks believed in living in harmony with nature. The revered philosopher, Aristotle, came up with a model of the natural world that laid the foundation for astrology and heavily influenced modern psychological thought. Under this model, each of the four elements—air, fire, earth, and water—corresponds to different personality types, and every type comprises varying combinations of opposites: hot, cold, wet, and dry.

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