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Pripravka - Macaroni and Cheese


Agency: Vataga Agency
Art Director and Graphic Designer: Kostya Khmelyuk
Graphic Designer and Retoucher: Marta Khmarna
Graphic Designers: Nazar Kumanovsky, Nataliya Duda
Photographer: Taras Gipp
Project Manager: Ostap Malashnyak
Location: Ukraine
Project Type: Produced
Client: Pripravka
Product Launch Location: Europe
Packaging Contents: Macaroni, Cheese, Spices
Packaging Substrate / Materials: Plastic
Printing Process: Flexography

Do you ever feel the need to be in multiple places at once? Trying to keep up with the constantly accelerating pace of life while avoiding mistakes is hard, and calls for simplifying at least one area of your life! More and more consumers look for options that allow them to spend less time in the kitchen while diversifying their menu, without compromising on that homemade taste. Our main task was to deliver the following message — "Macaroni and Cheese" is a full meal, it is a delicious dish made with natural ingredients that require minimal effort and is ready in just 12 minutes.

This is not your usual dry vermicelli that comes with a bag of seasoning and oil. Thus, in developing the packaging design, it was important to display an appetizing cooked dish, showing off how natural and fresh the ingredients are, and emphasizing its simplicity and speed of preparation. Dinner or lunch with Macaroni and Cheese is always easier and more delicious!







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