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Redd's redesign

Design: Hi Brands
Location: Poland
Project Type: Produced
Client: Kompania Piwowarska
Product Launch Location: Poland
Packaging Contents: Beer
Packaging Substrate / Materials: Bottle, Can

Let’s colours to play a role

The new Redd’s stands for minimalistic design, a transparent message and strong color coding with unique, craft-beer illustrations. The horizontal green branding strap makes the product to stand out on the shop shelves and it brings the other brand colors to play and sends out invitations to the world of Redd’s lovers.

What's Unique?
The packaging has been thoroughly redesigned. The typically “masculine” symbols of coats of arms, shields and seals have been replaced with a clear invitation to an intriguing world of tempting new flavors.

The brand’s DNA is dominated by fruity, unusual flavor combinations. Now, these take center stage. When it comes to illustrations nothing is too obvious, everything is filled with symbols. This is the new, promising creative platform of the visually striking world of Redd’s.

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