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Manufacturer: Lubby
Art-director: Nadezhda Shirinia
Location: Russia
Project Type: Produced
Product Launch Location: Russia
Packaging Contents: Products for babies
Packaging Substrate / Materials: Cardboard box, blister
Printing Process: Offset printing

TUBIK is a trademark that sells products for preparing wholesome food and feeding your baby out of the home. The design of packaging and illustrations for 8 SKU has been developed.

The visual concept was built on the basis of the name and positioning: "The first space food prepared by mother." The idea of ​​healthy and tasty food, which is served in a way that is understandable for mom and interesting for the child and closely related to space topics.

Since the goods are of a low price segment, the type and size of the packaging proposed by the supplier could not be changed. The illustrations are designed so that the product is part of the package.

The big victory of this project was the specific tone of communication with the consumer. Competitors use names from certification documents, instructions on the packaging are written in clerical language. The new style supports the cosmic theme and easy conversational, humorous tone of communication, which is closer to the consumer and easier to understand.

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