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Anna Twelve Fragrances


Agency: Kito Studio
Creative Direction: Davide Chito
Photography: Michele Sirigu
Location: Italy
Project Type: Produced
Client: Anna Twelve
Product Launch Location: Global
Packaging Contents: Immersive Home Fragrances
Packaging Substrate / Materials: Glass bottle, Black Cardboard
Printing Process: Digital printing, Screen printing, Foil stamping

A DATE THAT MARKS OUR STORY
December 12th, 2012, or 12/12/12, is the date in which the story of AnnaTwelve began. The combination of 12s makes this date magical and unique as our fragrances. According to numerology, the number 12 represents strong symbolic elements of harmony and the completeness of a full cycle. 12/12/12 is also the memorable date in which a new and wonderful life was born, and became part of our lives. So “12” truly represents our name and identity. A number that embraces ideas of harmony and exclusivity, that we wanted to share in our AnnaTwelve fragrances with the trigger of sensory experiences. This is for those few who enjoy small luxury habits on a daily basis, such as unique olfactory experiences that inspire, and recall, memories. Welcoming, Extravagant, Seductive: AnnaTwelve fragrances represent an exclusive lifestyle surrounded by chic places, unique experiences and unforgettable moments.



THE WORLD OF ANNA TWELVE
Inside our world, the most profound emotions are interpreted with 8 eight olfactory families created by expert Perfumers. AnnaTwelve fragrances inspire luxury and elegance by recreating scenarios where the search of intellectual stimulus is a daily experience. AnnaTwelve fragrances are thought to guide us through journeys of discovery, of amazement, of pleasure, of spirituality. It is the “Deus ex machina” that frees our memory from standard locks in order to remember unforgettable and emotional experiences such as a stolen kiss in the lobby of a hotel in Miami or getting lost wandering around Soho. AnnaTwelve inspires the dream of undiscovered lands, the sailing of the seven seas, the peace of contemplating the beauty of nature staring at the horizon.


BETWEEN LUXURY AND EXCLUSIVITY
AnnaTwelve speaks to an international, mindful and selective audience interested in exclusive accessories, unique sensations, and experiences to be recreated in their own home. This is why AnnaTwelve’s strategy revolves around distributing only in a few, exclusive international boutique hotels, unique destinations even within luxury tourism. Locations in which olfactory marketing has been employed as a daily experience to excel in the industry of hotellerie, where clients are very demanding and always looking for new, more complete sensory experiences.

AnnaTwelve fragrances recreate olfactory experiences that fulfill and give meaning to their surroundings when coupled with the architecture of privileged locations such as the lobby of a hotel in Dubai or the lounge of a private airport. AnnaTwelve fragrances are available for purchase through Branded corner shops in exclusive hotels and resorts as well as on the E-Commerce platform where products are available in their limited edition. Both offline and online, we want to recreate the same olfactory environment that accompanies our customers in their travels, recreating unique spaces and recollecting meaningful moments through AnnaTwelve’s fragrances.


ATTRACTION IN A MINIMAL PACKAGING
The design of luxury packaging is minimal, ethereal, where tone on tone and total black represent elegance and style. The pack transforms itself in design accessories in which it does not reveal to the customer the nature of the product, instead, it attracts attention and inevitable search of its details.

Different ways of use and needs has lead to the creation of 3 types of packaging for the 8 AnnaTwelve fragrances.

First, the BlackCubes with a smoky London-colored diffuser is presented in 100ml 200ml and 500ml containers that can be transformed into furnishing complements for olfactory experiences in prestigious homes. Second, there is the AmberTrigger. This is more practical and dedicated to who prefer vaporizing the product only during those moments of preparation of the environment at home. For those who would like to replicate our fragrances experience in their car, there is the AmberCar, a 100ml glass pack dedicated to the world of cars.


What's Unique?
The design of luxury packaging is minimal, ethereal, where tone on tone and total black represent elegance and style. The pack trasforms itself in a design accessories in which it does not reveal to the customer the nature of the product, instead attracts attention and inevitable search of its details. Different ways of use and needs has lead the creation of 3 types of packaging for the 8 AnnaTwelve fragrances. AnnaTwelve fragrances inspire luxury and elegance by recreating scenarios where the search of intellectual stimulus is a daily experience. AnnaTwelve fragrances are thought to guide us through journeys of discovery, of amazement, of pleasure, of spirituality.






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