ATB Chocolate

Design: elvisPelvis Company
Location: Ukraine
Project Type: Produced
Client: ATB
Product Launch Location: Global
Packaging Contents: Chocolate

Task for elvisPelvis:
How to make dark chocolate a favorite among lovers of white, milk, fruit and other respected types of chocolate?

We at elvisPelvis thought that we need to create a package that absorbs all the iconic nuances of the popular chocolates’ taste, package that attracts attention – and suddenly: firmly put that “Dark Chocolate” point. How firm? With soft, tasty and grandiosely festive font, of course. And the elements of 3D visualization will make all this miracle incredibly close, deliberately authentic and so desired.

Result:
Dark chocolate Svoya Liniya rose immediately two or three shelves above the competitors and became our designers’ favorite chocolate.