Baykal — blessed water from lake

Design: Clёver Branding
Location: Russia
Project Type: Produced
Client: Aqualife
Product Launch Location: China
Packaging Contents: Water
Packaging Substrate / Materials: Plastic
Printing Process: Flexography

Baykal water brand development for the China market by Clёver Branding.

In many European countries, water is one of the essential products, which leads to increased demands on its quality. It is no coincidence that bottled water is so popular in Europe. According to TGI Global, 87% of the population of Germany, 89% of the population of France and 53% of the UK buy this water. And the share of bottled water consumption worldwide continues to grow. At the same time, Russia has a unique water resource.

Lake Baykal is one of the oldest and cleanest reservoirs of our planet, which stores 19% of all world freshwater reserves. The composition of Baykal water has an amazing healing effect on humans: it accelerates the processes of tissue regeneration, improves brain activity, and rejuvenates the body.

The management of the Russian company Aqualife, it was decided to supply Lake Baikal water for the Chinese market.