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Bear Fruit

Design: Pavla Chuykina
3D visualization: Yegor Kumachov
Location: Russia
Project Type: Produced
Client: Bear Fruit Drinks
Product Launch Location: Europe
Packaging Contents: Water
Packaging Substrate / Materials: Aluminium

The history of BEAR FRUIT began when its founders, Kate and Dmitrii, traveled through the wilds of Finland working on an idea for an alternative to sugary lemonades. One day, ten meters from their camp, they encountered a huge bear. They were terrified, but the bear just ate some berries and disappeared off into the forest.

It made them think of the English idiom – Bear Fruit – and they decided to give their spring water the aromas of fruits and berries, and use the good-natured bear in the packaging design.

BEAR FRUIT is a sparkling water produced in an ecologically clean region of Finland.

BEAR FRUIT is sold in recyclable aluminum cans and intends to donate a share of its profits to ecological issues and to fight against the dominance of plastic.

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