Bizarro Alternative IPA

Design: Marco Arroyo Vázquez
Location: Spain
Project Type: Concept
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle
Printing Process: Serigraphy

WORK
Designing a limited edition of beer!

CONCEPT IDEA
This beer was produced to the alternative pub “BIZARRO” based on Valladolid (Spain). It wants a design that showcases its philosophy. Bizarro means:

1. adj. brave (forced).
2. adj. generous, lucid, splendid.
3. adj. weird, unusual, extravagant.

BiZArro Alternative IPA
Crafted, unusual & brave beer to alternative people!.

What’s Unique?
The strong point of this design of beer is showcasing a gallant, elegant & hipnotic appearance!