Calculated Risk

Agency: CF Napa Brand Design
Creative Principal: David Schuemann
Art Director: Antonio Rivera
Designer: Lisa Schuemann
Location: United States
Project Type: Produced
Client: Grand Napa Vineyards
Product Launch Location: United States
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle, Paper Label

When Grand Napa Vineyards provided CF Napa with the task of creating the packaging for their Calculated Risk wine brand, they desired a label with a certain cleverness to it. We helped craft the brand’s story that envisioned Calculated Risk as an encapsulation of the creativity born from those willing to take a risk. We represented the analytical aspects of thought processes with a series of “+” and “-” signs. Visionaries will discover the hidden “plus” symbol; a validation to those who see things differently to keep pushing boundaries.