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Pavitra


Agency: Saypan Communications and Consultants Pvt.Ltd.
Creative Director: Sandip Shah
Art Director: Ganesh Salekar
Illustration Artist: Monali Pore
Location: India
Project Type: Produced
Client: Pavitra
Product Launch Location: India
Packaging Contents: Flour
Packaging Substrate / Materials: Flexo Packaging
Printing Process: Flexo Printing

A brand is what catches the eye of an onlooker. Art of packaging defines a brand by giving it a tangible body and shape that everyone can stare at, appreciate and finally get attracted to. The idea circling around the essence of a brand is abstract in nature and often remains imperceptible as none of the human sense organs can detect it.

The challenge was to come out unique packaging design that suits Indian buyers and the same time when it kept in shelf it should pick up.







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