Verso Perverso

Design: Caliptra Creative Agency
Location: Argentina
Project Type: Produced
Client: VERSO PERVERSO
Product Launch Location: Argentina
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle

Without rules or metrics, the freest of the verses. Unique cut of poetic expression.

Packaging development of Verso Perverso for Finca La Escarcha in “La Arboleda” Tupungato, Valle de Uco.

For this Single Vineyard we decided to work with Victorian ornaments and miscellaneous to generate an elegant and stately look which is closely related to the characteristics of this wine.

The winemaking process of this amazing product is featured below:

A cofermentation of 4 varieties was carried out, mostly composed of Malbec, followed by Cabernet Sauvignon, then Syrah and finally Petit Verdot, the last one only with 6%. The fermentation of these grapes was carried out together in concrete ovoid vessels, in which a trampling and daily traces were applied. Once the fermentation was finished, the wine passes to French oak barrels of 225 and 300 liters for 16 months.

This is a limited edition that give us 1036 bottles of the 2015 vintage.