Abstrait

Packaging Designer: Danielle Hodgeon
NPD Manager: Jenny Hickman
Creative Direction: Sean Tennyson, Julie Ruiz
Location: United Kingdom
Project Type: Produced
Client: Boutinot Wines
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Aluminium can
Printing Process: Flexography

Wine in a can should never be drab.

The focus of this wine was the harvest date. The grapes were carefully monitored in the vineyard to watch for the perfect balance of flavour and acidity; we were looking for crunchy freshness and lively citrus. Once that perfect moment was reached, the grapes were harvested in the early morning (“the end of the night” as winemaker Guillaume puts it) and transported quickly to the winery for a short maceration before pressing. This process allowed gentle extraction of colour and flavour, as well as weakening the skins, allowing a gentler pressing overall. The wine was macerated, pressed and fermented in stainless steel at low temperature in order to maintain the acidity and lively mouthfeel.

For the packaging, we wanted to capture the lively punchy nature of the wine with a big clash of CMYK that would jump out from any shelf or fridge display. The design style allows for constant tweaks and changes to the design for each new print run allowing the design to get more and more abstract each time whilst still keeping its signature style.