FLWR

Design: Sarah Johnston
Location: New Zealand
Project Type: Produced
Client: The Aromatherapy Company
Product Launch Location: Global
Packaging Contents: Candle / Diffuser/ Hand cream
Packaging Substrate / Materials: Cardboard
Printing Process: Digital printing + Flocked Velvet

A sensory exploration marrying together flocked velvet detail, bright playful illustrations and rich floral fragrances.

With its tactile nature, the flocked velvet detail heightens the customers impulse to purchase with an emotional connection to the packaging and a one-of-a-kind feeling of luxury and exclusivity. The vivid and playful illustrations embrace and emphasise the flocked floral features of the FLWR collection.

The votive candle and diffuser vessels feature complementary flower forms in a restrained soft pattern to sit stylishly in the home.

FLWR is a vivid collection of four harmonious aroma blends available in candles, room diffusers and hand creams.

What’s Unique?
The velvet flocked floral detail on the packing is a tactile solution to enhance the ‘shelf presence’ of the packaging. This innovative solution to standing out is more than just an attractive box, but a combined sensory experience of sight, smell and touch.