Little & Brave Eco Wipes

Design: White Rabbit
Location: New Zealand
Project Type: Produced
Client: Little & Brave
Product Launch Location: Global
Packaging Contents: Baby wipes
Packaging Substrate / Materials: Plastic
Printing Process: Offset printing

We wanted to create a unique style for the packaging design of Little & Brave’s eco baby wipes. Something that would set itself apart from the competition, while keeping true to the brand’s tone of voice.

Little & Brave’s packaging design strikes a perfect balance between a free-flowing organic vibe and playful freshness. Their slightly muted, engaging colour pallet combined with a custom illustrated pattern ensures excellent presence in-store and an abundance of memorable personality.