New member kit – EO Chennai

Design: 78 Design
Location: India
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Sweets, filter coffee and a lamp
Packaging Substrate / Materials: Paper, metal
Printing Process: Digital printing, Spot UV

New member kit – EO Chennai (India)

EO is all about building a network, a platform for everyone to gather, garner and grow. To welcome new people to the clan and make them feel part of something big and something extraordinary.

As part of this welcome gesture, our team at 78 Design, put together a fabulous welcome kit, that was true to the Chennai Chapter.

So, what exactly was this welcome kit? We designed a classic box with the essential yellow colour and the dearest, most popular sights of Chennai to represented the Tamil spirit. Inside the box were some amazing gifts for the newbies. A box of delicious Kaju Katli from the ever-popular Shri Mithai, a miniature Kuthu Vilakku to give an auspicious start to their EO journey, and the most famous entity of Madras – the filter kaapi. Along with this went an envelope containing a directory of all members of the chapter and a list of different MyEO groups.

What’s Unique?
The New Member Welcome Kit for Entrepreneurs’ Organisation Chennai had to have the flavour of Chennai in its box design, and the most popular sights and cultural elements of the city were portrayed with the essential yellow colour in a very tasteful style.

The designs on the boxes were printed with a spot UV effect.