Wonda State of Malaysia Limited Edition RTD Coffee

Agency: Brandcare
Creative Head: Alan Lee
Location: Malaysia
Project Type: Produced
Client: Wonda
Product Launch Location: Malaysia
Packaging Contents: Coffee
Packaging Substrate / Materials: Aluminum Can
Printing Process: Wet on Wet

In order to bring out the local identity and pride, the packaging designs are inspired by popular coffee shops or streets where the locals gather for their cup of coffee. The coffee also carry local iconic pride of each state ( Perak, Melaka, Sarawak).

What’s Unique?
Igniting national excitement and pride, Wonda introduces a series of coffee flavors from the states of Malaysia: Perak, Melaka, Sarawak and Kelantan to fulfill the local taste. Each variant has different characteristics from the levels of bitterness/sweetness, strength and creaminess. It comes in a 240ml can and is on a limited time offer.