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Eccentricity Wheat Wine


Design: Hired Guns Creative
Location: Canada
Project Type: Produced
Client: Driftwood Brewery
Product Launch Location: Americas
Packaging Contents: Beer
Packaging Substrate / Materials: Glass Bottle / Bopp Label
Printing Process: Flexo / Cold foil

Driftwood Brewery’s highly cellar-able Eccentricity Wheat Wine is the perfect time capsule to send to your future self. For the label design, we have crafted a streamlined, glyphic map of the cosmos and a custom typeface built from nodes and lines like constellations.

Gold lines intersect in overlapping patterns around points of starlight and planets to create a central diagram. Orbital eccentricities lead the viewer beyond the planets and moons of our solar system and into the great unknown.

The history of the universe can still be seen in the fading stars reaching us from the beginning of time. These patterns transform outward into circuitry against the teal frame and a matching wax dip adds a capstone touch of elegance to this futuristic design.







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