Eggs of Epirus – Eggs with Name of Origin

Agency: *aea relate
Creative Partner: Panos Rigas
Illustrator: Greg Tsiplacos
Photographer: Fokion Baltatzis
Location: Greece
Project Type: Produced
Client: Ipeirotika Avga
Product Launch Location: Greece
Packaging Contents: Eggs
Packaging Substrate / Materials: Carton printing (sleeve)
Printing Process: Offset 4C+1PANTONE

We were asked by our client to radically redesign the Logo and the full range of packaging for their eggs and egg products. Their eggs and in FMCG sold in Supermarkets throughout the country. So they are categorised as a mass consumer product.

Their uniqueness is their name ” Ipeirotika Avga” – Eggs from Epirus- so they are Name of Place of Origin Product, and their chicken is corn fed.

Epirus is a rural area of Greece famous for its traditional fresh products. Therefore, we decided to design our pack and logo in a retro – vintage style inspired by the convenience stores and the farmer markets of the 1900s.

Also, we incorporated a hipster retro nostalgic style (like the modern downtown eateries) in terms of paper and typefaces.