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Enki Apothecary Skincare

Agency: La Fin Design
Illustrator: Erin Duffield
Photography: Sicamedia
Location: Australia
Project Type: Produced
Client: Enki Apothecary
Product Launch Location: Australia
Packaging Contents: Skincare
Packaging Substrate / Materials: Glass Bottle, Recycled Kraft Paper, Eco Stickers
Printing Process: Foil Stamping and Offset Printing

Enki Organics began in 2017, borne out of founder Jesse Leith’s desire to make nutrient-dense and organic health products, as they should be. He was tired of products using words like "natural" only to be full of poorly grown or chemical ingredients. Through his studies in herbal medicine, he learned about the power of botanicals and is committed to developing highly potent products.

Enki Organics currently offers 100% organic artisan skincare products, bioavailable herbal tinctures, distillates and extracts. Many of Enki's ingredients are grown on-site or sourced locally. Enki currently grows some herbs and ingredients on-site bio-dynamically. It is in the process of developing this program to farm Beyond Organic herbs and flowers for essential oils and extracts on-site to provide the highest quality of Farm to Jar products available in Australia.

Enki Organics’ brand values absolutely align with our own and we’re thrilled to have been an integral part of their journey so far.

"Enki’s philosophy is rooted in universal herbalism - being open to and understanding philosophy across all herbal medicine modalities. The team at Enki is constantly researching and renewing\ their knowledge base to offer products of the highest quality made according to herbalism principles to deliver healing properties. Enki’s purpose is to build a community that generates a paradigm shift in the way we understand the relationship between organic food, health and wellness. We do so through our products and information found via our various platforms."

Jesse Leith and his team produce all-natural health products, distilled at his apothecary in Byron Bay’s Hinterland. We love that Enki’s production echoes a time before heavy processing of ingredients and places a heavy emphasis on vegan, organic and sustainable principles.

Enki deserves a premium position in the luxury skincare field. Its branding and packaging need to convey both the products’ quality and the time/cost-intensiveness of the manufacturing, allowing the brand to justify its higher price point.

By ensuring that the botanist sketch is anatomically correct, we elevate the imagery from beautiful artwork to a genuine biological representation of the products’ ingredients. Combined with 19th-century typefaces and natural paper, this lends a strong sense of authenticity and authority to the ‘apothecary-style’ of the packaging.

The structural design of the box and additional label at its base means that products can also be displayed horizontally, à la a set of old pianola rolls; this complements the antique aesthetic and enhances Jesse’s vision of a modern apothecary. We created custom inserts to fit Enki’s entire range so that the box can house every one of its products.

It’s been a genuine pleasure to work with a brand that so perfectly compliments La Fin’s own ethos and dedication to quality.

What's Unique?
For this client, we designed a box that will suit the entire range by only changing the insert of the packaging per item. Meaning that the costs for the packaging was lower and visually the boxes are all the same size so that they can be stacked horizontally.

Our dielines are also able to be flat packed and easy to store for the client to reduce storage space.

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