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EUTOPIA Organics

Agency: Beeswork Design & Production Ltd
Art Director: Winston Cheng
Founder: Chi Wing Lee
Location: Australia
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Shampoo, Conditioner
Packaging Substrate / Materials: Plastic
Printing Process: Embossed

EUTOPIA Organics made in Australia, deliver high standard organics formula in shampoo and conditioner to worldwide. Our team designing the brand identity and packaging design on the project.

The brand name "EὐTOPIA" is Greek mean Utopia. Eὐtopia can be mean that possesses highly desirable or nearly perfect qualities for its citizens.

As high standard organics is the brand core value, we don't want to any other graphics to disturb "organics", so we just designed the ὐ pronunciation to be the brand symbol (Organic touch) and we use a stone press on the product and then the logo display on it.

What's Unique?
The bottom logo is simple & impressive, as current marketing are using a lot of label, color, graphics & information to attracted consumer attention.

1 comment: EUTOPIA Organics

  1. I love what you have done with Eutopia. I have a brand in natural hair oil niche, and would be interested to see if the designer would like to work with me too.



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