Ex Labore Dulcedo

Design: Workhouse
Location: Canada
Project Type: Self Promotion
Product Launch Location: Canada
Packaging Contents: Honey
Packaging Substrate / Materials: Glass bottle

After 10 years of creating considered designs for a wide range of clients, Toronto design studio Workhouse turned its attention toward a brand refresh of its own.

Workhouse’s refresh includes a sleek and modern wordmark and visual system designed to grow with the brand, a smartly intertwined crest, and a new campaign to bring it all together.

To support the new identity, Workhouse created a collection of honey that bears a richly detailed kaleidoscopic design to celebrate its next decade. From print finishes and bespoke touches, the entire collection embodies the company’s commitment to the highest quality craftsmanship.

The campaign’s motto “Ex Labore Dulcedo” – meaning “From work comes sweetness” – represents that philosophy at the Workhouse.

“We labour and work to create beautiful, substantial designs that bring sweetness and celebrate craftsmanship,” says Michaela Jantoska, Partner, Creative Director. “From the largest to the smallest project, we pour care and consideration into our works that we can proudly leave our mark on. This is the heritage we want to be known for.”

A boutique agency operating at a global scale, Workhouse has a diverse client pool – from not-for-profit to luxury; from small start-ups to global brand power houses –- and maintains ongoing relationships with Four Seasons Hotels and Resorts, MaRS Discovery District, Rotman Commerce, Covenant House and many others.

Samantha Olivera, Partner, Director of Client Services says the company chooses clients carefully so they’re able to invest time and effort into being tenaciously curious about their business. “We follow and stand up for our values and ensuring what we believe in comes through in everything we do, from important business decisions and everyday client interactions to internal leadership and mentoring,” says Olivera.