F for Flower

Design: Disegna Agency
Location: Portugal
Project Type: Concept
Packaging Contents: Tea Infusion Pouch
Packaging Substrate / Materials: Plastic
Printing Process: Digital Print

The goal was to create a line of tea packaging so women could use during breakfast, lunch and dinner and feel inspired by its feminine look & feel. Inspired by the F of Flower the tea captures the essence of each tea function to create a whole day experience. The flowers illustrated on a way that flows with the hidden F on the background and is the main element of the artwork. This concept drives us to elaborate a vibrant, stimulating design with brilliant colors along with some pastel simple tones.

What’s Unique?
The F illustrated through flowers creates a simple, feminine and dedicated aesthetics that represents the brand voice.