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Fiuggi Redesign


Agency: NEOM
Creative Director: Giacomo Stefanelli
Location: Italy
Project Type: Produced
Client: FIUGGI TERME
Product Launch Location: Global
Packaging Contents: Water
Packaging Substrate / Materials: Glass Bottle
Printing Process: Roto

Objectives: regain authority, style and fresh elegance of a leading historical Italian brand, values that guarantee the excellence quality of a unique product.

What's Unique?
Fiuggi is a ancient, historical water, well known since the time of Michelangelo the artist. He already well know the power of this water to cure the calculus illness. Today Acqua Fiuggi is sold all around the world for its unique properties







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