GW:s Bag-In-Book

Agency: GB Network
Creative director: Gustaf Boman
Designer: Stefan Raabe
Final Art: Robin Olofsson
Drawing: Mikael Eriksson
Model: Leif GW Persson
Location: Sweden
Project Type: Produced
Client: Tegnér Spirits & Wine Ab
Product Launch Location: Sweden
Packaging Contents: Red wine
Packaging Substrate / Materials: Paper
Printing Process: Stamping, varnish and gold foil

Sweden’s most famous professor, criminologist and author, Leif GW Persson, has now launched his “best seller” of red wine, now in a 3 liters bag-in-box. Or as we call it, a bag-in-book.

What’s Unique?
A stamped, matt varnished, gold foiled bag-in-box for every home, kitchen and library.