HITMIX fresh crafted soft drinks

Design: METROPOLIA
Location: Russia
Project Type: Produced
Client: OPVZ
Product Launch Location: Russia
Packaging Contents: Soft drinks with fruits
Packaging Substrate / Materials: Plastic
Printing Process: Flexography

HITMIX fresh crafted soft drinks from METROPOLIA.
The METROPOLIA agency created the identity and packaging design of HITMIX fresh juice drinks for United Penza Vodka Plants. At the heart of the design is the desire to draw consumers’ attention to the cocktail recipes used in these drinks, which are identical to homemade soft drinks. Therefore, the center of design became the Mason Jar, which is usually used for fruit smoothies and cocktails. The product is presented on the market in 3 SKUs and is sold in the middle price segment.