Krastvetmet gifts

Agency: Proektmarketing +1
Producer: Alexander Osadchy
Art Director: Maksim Kuldoshin
Designer: Maria Krylova
Illustrator: Maria Savchenko
3D visualization: Nikita Voropaev
3D visualization: David Neldushkin
Location: Russia
Project Type: Produced
Client: Krastvetmet
Product Launch Location: Global
Packaging Contents: Souvenir ingots
Packaging Substrate / Materials: Cardboard and plastic

Gold ingots are used as an investment instrument or, sometimes, as a precious gift (an alternative for gifting the regular money). For occasions like this we were asked to make special souvenir ingot designs. It was important to develop a unique ingot design that will be suitable for different people.

Three collections of gold bars were developed. The creation of the collection with geometric shapes was based on the abstract paintings of Mondrian, Malevich Suprematism and Art Nouveau luxury. The collection created on the basis of natural motives presents abstract patterns resembling a water surface, a tree bark and the texture of air clouds. Ingots with images of the Russian coat of arms and the crown of the Russian Empire form an exclusive collection for country patriots and are suitable for corporate gifts.

What’s Unique?
Ingots are usually perceived as an investment method and only sometimes as a precious gift. We developed design that focus on the aesthetic side of ingots and makes them exclusive souvenirs. Packaging and product designed as a whole. Patterns on ingots and the packaging are connected with each other and adapted to different sizes.