Le Jardin

Design: Tea Hrescic
Location: Croatia
Project Type: Produced
Client: Parilica
Product Launch Location: Global
Packaging Contents: Vaping liquids and aromas
Packaging Substrate / Materials: Paper
Printing Process: Offset

Le Jardin is a new brand of vaping liquids and aromas. The goal was to encapsulate the essence of the fruity flavors while maintaining clarity. Hand-made illustrations, handwritten font, and french vintage logotype evoke simpler and more romantic times. Brand elaboration in the form of postcards puts a final stamp on past times and romantic feelings.

Secondary, cleanliness and simplicity are here in the role of a messenger; one flavour, no fuss.

What’s Unique?
The hand-drawn illustration evokes romantic times which are accompanied by the brand’s name and the idea of pure and strong aromas, presented through elaborate packaging boxes and labels and postcards as promotional materials.