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LifeFuels - Smart Bottle

Design: Process Agency
Location: United States
Project Type: Produced
Client: LifeFuels
Product Launch Location: Global
Packaging Contents: Glass/Aluminum Bottle
Packaging Substrate / Materials: Paper, cardboard, EVA Foam
Printing Process: Digital printing, paper over board, soft-touch, die-cut

LifeFuels is a smart-nutrition brand empowering users to reach their health and hydration goals while reducing the need for single-use plastic bottles. Their Smart-bottle hydration systems express a contemporary lifestyle with attention to innovation. They came to us needing to showcase the bottle and accessories in a simplified manner, while expressing contemporary and technical design.

We provided a clean and sophisticated packaging solution that elevates the perceived product value and celebrates the LifeFuels brand while protecting a potentially fragile glass product: a glass top and black anodized aluminum smart-bottle and three flavored FuelPods, plus a quick-start guide.

Our design takes the customer through a colorful new language that speaks simply to everybody. The adoption of a new brand palette connects the nested paper-board packaging to the product in a tasteful manner, while the black soft touch paper wrapping the outer box is void of noisy claims to allow the Lifefuel's brand and product to take center stage.

The gradient wrapping the inner box pays homage to the product’s lighting system and colorful flavors. Upon reveal, the bottle rests delicately alongside 3 flavor Fuelpod’s within a custom die-cut EVA foam layer.

What's Unique?
The final packaging is contemporary, bold and fresh. The connection between the lid and base is separated slightly to reveal a bright gradient angled upward, elevating the strive for better hydration and health. The internal components are simplified to showcase the product and accessories on first reveal.

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