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Malmö Chokladfabrik – MCF. LAB. SERIE

Design: Pond Design
Location: Sweden
Project Type: Produced
Client: Malmö Chokladfabrik
Product Launch Location: Sweden
Packaging Contents: Chocolate, confectionery
Packaging Substrate / Materials: Paper

Trial and error never tasted this good.

Experimenting with exotic beans, sensory journeys of textures and ingredients is a big part of the passionate everyday life at Malmö Chokladfabrik. Sometimes the team come across a bean or collaboration that allows them to create a single batch that is too good not to share – the MCF Lab Serie. A small batch chocolate, completely unique and organic.

The MFC Lab. Serie’s design invokes interaction, invites people and opens up to that experimental energy of Malmö Chokladfabrik. A dynamic system bringing forth the exclusiveness of every single chocolate. Each batch is packed in raw brown-paper boxes with pastel coloured labels, printed in the factory. Then signed, sealed and delivered directly from the chocolate makers themselves. A design that keeps the brand evolving and always exploring, with limited edition tastiness.

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