Reticello

Agency: Harcusdesign
Designer: Galya Akhmetzyanova
Creative Director: Annette Harcus
Photographer: Stephen Clarke
Location: Australia
Project Type: Produced
Client: Spicers
Product Launch Location: Australia
Packaging Contents: Sparkling wine
Packaging Substrate / Materials: Glass bottle, Paper
Printing Process: Digital Print, Foil, Embossing, Debossing, High Build Spot UV

Originating in Italy, like this stock, ‘Reticella’ is a form of drawn threadwork where fabric threads are pulled out to create a ‘grid’ on which to embroider a pattern. The inherent grid in this stock makes a perfect foundation to create a prestige design.

‘Reticello’ was designed as new addition to the Spicers Wine & Gourmet Companion, a compendium of their range of narrow web self-adhesive stocks, used primarily in the packaging of wine, beer, spirits and gourmet foods. Each is approached as stand-alone packaging project expressing individuality and appropriateness to the relevant market segment.

‘Reticello’, a vintage prestige Cuvée was designed for a pearlescent lustrous paper with an inherent diagonal embossed grid with its devised brand name reflecting its heritage. It refers to the actual name of the stock Intreccio — which means interlacing or interweaving — produced by the world-renowned Italian paper mill, Manter Fedrigoni.