ROAR Cafe

Agency: Vilian Branding
Creative Director: Hoàng Vinh
Location: Vietnam
Project Type: Produced
Client: Roar cafe
Product Launch Location: Vietnam
Packaging Contents: Coffee
Packaging Substrate / Materials: Plastic pouch & Kraft
Printing Process: Flexography

ROAR’s coffee is grown and produced in DakLak, and Bao Loc, Vietnam, the raw material are considered to be the best producer of Robusta and Arabica beans in the world and sold in Vietnam. Branding and packaging need a complete refresh, and for this project is considered an entirely new construction project to market.

This design is stylized from the word ROAR as both the roar of the Lion and can explain the meaning of the brand name, and can make a frame to highlight the content that needs to be presented to customers. 100% pure and as a challenge “if you are brave enough to drink pure coffee without sugar”.

What’s Unique?
Not having many prominent motifs, but this design is stylized from the word ROAR as both the roar of the Lion affirms the quality of coffee, as well as announcing its presence in the market and can explain. with the meaning of the brand name, can both be a frame to highlight the content that needs to show customers about 100% pure and as a challenge “if you are brave enough to drink pure coffee. no sugar needed “