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SIMPLY


Agency: Sol Benito
Founder, Designer: Vishal Vora
Location: India
Project Type: Concept
Packaging Contents: Cosmetics
Packaging Substrate / Materials: Plastic, Glass
Printing Process: Foil Stamping

Challenge:
Market place is flooded with hundreds of products main challenge is to create distinct products or packaging by virtue of innovative ideas and styling that can tell the story and grab the attention while lying on shelf.

Concept:
“Sometimes product (Photo) needs no description (words), it speaks for itself”. This phrase is a fundamental idea for this cosmetic line. The main objective of packaging was to create an innovative cosmetic product line that says what it meant for. We designed a new collection of playful surreal products with suggestive brand name SIMPLY, the line includes Liquid Lips, Nail polish, Eye shadow and Face foundation. Each product communicates its respective content in a very distinctive and iconic way

Anatomy of Product
  • NAIL POLISH: High gloss Black Conical Glass Bottle and PP cap. Cap has an attachment resembling the Nail which represents a shade of that product.
  • Liquid LIPS: High gloss Black Conical Glass Bottle and PP cap. Bottle is sculpted like a lip with its respective colour shade.
  • EYE SHADOW: EYE like PP Container partially transparent from which inner shade can be seen
  • FACE FOUNDATION: Face like PP Container partially transparent from which inner shade can be seen







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