SLIM

Design: DEZA
Art-director: Jane Djurinskaya
Designer: Olga Lyashenko
Project Managers: Marta Bekker, Ivan Mihailov
Location: Russia
Project Type: Produced
Client: Linfas
Product Launch Location: Global
Packaging Contents: Bars, Snacks
Packaging Substrate / Materials: Plastic

After designing a line of Energon bars, our cooperation with the company “Linfas” continued. The next project was the design of the packaging of energy bars Slim. The design should reflect the purpose of the Slim line – to help slim and healthy lifestyle.

In our design concept, we used a combination of photography and typography, considering it the most effective way to highlight the product on the shelf and attract the attention of the target audience. The composition, where the image of a yoga girl and the name of a bar are combined, has movement and mood, expresses the theme of flexibility and slenderness.

The general design of the product line refers to the style of “sports glamour”, because today sports are not only work and tension, it is also a beautiful, modern gym and stylish form. In this context, Slim bars become a fashionable accessory and a nice addition to the sporting style.

The result is a visually attractive, concise, discreet yet informative Slim packaging.