AM – Day & Night Skincare

Design: George
Location: Bulgaria
Project Type: Concept
Packaging Contents: Skincare Day & Night Lotions

AM is a brand of products committed to skincare, employing nutrients from the earth with the highest quality. They currently have one category of products which is day & night lotions. The motto for this category is day & night routine for perfect skin.

The main goal was not only to develop a unique concept that differentiates the project from competitors but also to convey the motto into the visual designs. The gradient colors, which have been used across the entire identity system, are inspired by the day & night sky colors.