Beach Bum Vodka Cocktail

Design: Eziwine
Photographer: Tango Photographie
Location: Canada
Project Type: Produced
Client: Station 22
Product Launch Location: Canada
Packaging Contents: Vodka, eau de coco, Coconut water, citrus, citron, ginger, grapefruit, grapefruit
Packaging Substrate / Materials: Aluminium
Printing Process: Flexography

Station 22 entrusted EZI with the mandate to create a new coconut water based ready-to-drink alcoholic beverage for summer 2020. EZI has therefore taken part in every step of the creative process: naming, branding and packaging. They came up with a young, lively and original brand image. Beach Bum, pink grapefruit and ginger flavor is available in SAQ stores; other flavors will be available in LCBO stores.