Boni

Agency: Metod Studio
Photography: Boris Jovanovic
Location: Serbia
Project Type: Produced
Client: Boni – Artisan, family-owned chocolatier
Product Launch Location: Europe
Packaging Contents: Small Cakes & Pralines
Packaging Substrate / Materials: Paper & Cardboard
Printing Process: Foil Stamping, Gold Foil, Offset printing

We re-imagined Boni’s brand, visual identity, designed packaging, store signage and created a well-thought marketing promotion strategy that helped Boni become a recognized and respected name in the artisan sweets industry.

Inspired to compliment the loop of pleasures we designed packages that naturally flow with Boni products and a rich experience. From the moment of opening to the moment of revelation and coming back to sweets, Boni packages quickly became as loved as their products.

CHALLENGE: Rebrand a family-owned business to reflect its artisan origins, including its commercial line of products, customer store and brand experience, promoting to a new segment of customers, and turning them into a loyal base.

SOLUTION

• Complete visual redesign of commercial line of products
• Brand new visual identity for artisan line of products
• To compliment artisan products we invented an experience loop that follows customer from ‘eye candy moment’ to aftertaste in the mouth
• Crafted massaging, channels of communication and targeted promotions

RESULTS

• Increased customer base at thousands at relaunch
• 175% increase in profits
• Published articles about business
• Brand recognition in the industry

What’s Unique?
Rediscovery through research of old forms of packaging to mold into a new style of pralines for the client.