Crunchy – La Finestra sul Cielo

Design: Rouge solutions srl
Location: Italy
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Museli
Packaging Substrate / Materials: Paper
Printing Process: Offset printing

The client commissioned us the packaging design for a range of Organic crunchy and muesli.

The target market and sales channel is the high range, the excellence, the high selection of raw materials. The brand positioning reflects cleanliness and transparency in products, a brand that for forty years has been included and known in the Italian and European specialized organic market.

Our mission has been therefore to maintain these values without neglecting the TASTE in a modern and current design.
The illustrations that blend with the brush strokes of watercolors give segmentation and differentiation between the packs, the window inside the cup gives “appetite” and shows the product.

What’s Unique?
The mixture of a historical brand with a very rigid packaging structure and the creation of an appetizing pack.