El cuco de Valdelaluna

Design: Joan Ríos
Location: Spain
Project Type: Produced
Client: Bodega La Presa
Product Launch Location: Spain
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, ecologic paper, label, ecologic ink
Printing Process: Offset print, screen printing, raised print

El cuco de Valdelaluna is the result of the efforts and hopes of Ángel and Tomás, two childhood and partners of the micro-wine cellar Bodega La Presa de Sanzoles, Zamora (Spain). Together they have reached to enter into D.O. Toro (Guarantee of Origin Toro).

The common cuckoo is a very particular bird. It lays down the eggs in the nests of other bird species, aiming for the hosts to keep safe and feed the intruder bird at the time it leaves the shell. After the hatching, the newborn cuckoo throws out the other eggs in order to be the only one nourished by the host mother.

The nature of El cuco de Valdelaluna is finding a place to survive in one world: the wine´s world, with many competitors and using what nature has to offer: land, work, time.