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GREEK NATURE ESTATE / Extra Virgin Olive Oil

Design: Elena Anagnostelou
Location: Greece
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Olive Oil
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing

Greek Nature Estate is a company active in the field of olive oil production with its origins being in Sparta where olive cultivation has been part of life for the locals for centuries.

This company entrusted us with a multi-level project branding & design that we are very proud of. For the creation of the corporate identity, we drew inspiration from the timeless geometry of the antefix. The elaborate olive branch that adorns it indicates what the character and nature of the business is. The typography is simple and curved and it follows the structure of an antefix, thus, establishing the significance of the company.

The design of the packaging of the two kinds of premium olive oil produced was inspired by the country of export, Japan. The olive tree artfully follows Japanese images with its trunk and branches seemingly flowing freely to the sky. Its leaves are golden yellow like the golden fruit it bears. The green hues selected for the background of the packaging (Extra Virgin Olive Oil & Organic Extra Virgin Olive Oil) make it even more sophisticated.

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