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Pizzeria "Hamster"


Design: Elena Klimova
Location: Russia
Project Type: Produced
Client: Pizzeria "Hamster"
Product Launch Location: Russia
Packaging Contents: Pizza
Packaging Substrate / Materials: Box, paper cups
Printing Process: Offset printing

The concept of identity for the Hamster pizzeria is based on the use of the style of Russian folk Proverbs and sayings about food, linking the image of a cheerful hamster character with the assortment of cafes.

  • One hamster - good, and two-better!
  • The hamster comes while eating.
  • Hamster pizza will not spoil.
  • Flour, as from a bucket!
  • Selfie with a hamster, pizza with a light!
  • Without hamster and pizza is not delicious!
  • Take the pizza by the edges, and the hamster by the sides!
  • Third pizza hamster is not a hindrance!
  • What a conversation without a hamster and bread!
  • Soft dough - the hamster place!



What's Unique?
Using this concept makes it possible to engage cafe customers in an interactive game of "inventing" new sayings.






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