Pizzeria “Hamster”

Design: Elena Klimova
Location: Russia
Project Type: Produced
Client: Pizzeria “Hamster”
Product Launch Location: Russia
Packaging Contents: Pizza
Packaging Substrate / Materials: Box, paper cups
Printing Process: Offset printing

The concept of identity for the Hamster pizzeria is based on the use of the style of Russian folk Proverbs and sayings about food, linking the image of a cheerful hamster character with the assortment of cafes.

• One hamster – good, and two-better!
• The hamster comes while eating.
• Hamster pizza will not spoil.
• Flour, as from a bucket!
• Selfie with a hamster, pizza with a light!
• Without hamster and pizza is not delicious!
• Take the pizza by the edges, and the hamster by the sides!
• Third pizza hamster is not a hindrance!
• What a conversation without a hamster and bread!
• Soft dough – the hamster place!

What’s Unique?
Using this concept makes it possible to engage cafe customers in an interactive game of “inventing” new sayings.