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Design: Dmitry Moystsrapishvili
Location: Russia
Project Type: Student Project
School: HSE Art and Design School
Tutor: Pavel Borisovsky
Tutor: Anna Rufova
Packaging Contents: Wine Package
Packaging Substrate / Materials: Glass Bottle
Printing Process: Digital printing

The elusive passion of all passionate about wines is embodied in the PSYCHO brand, where the unlimited palette of varieties and types of the most ancient drink has found a clear outline in black and white. Two lines of the brand Red Phobia and White Mania personify a subtle symphony of red and white wine. The closely intertwined human fears and manias suddenly acquired the physicality of the pictograms, each of which conveys one of four states: from light and blurred honey taste of the sweet wine to the saturated viscosity of the dry wine using the sharpness of the gradient — the more saturated the color, the more distinct the taste is. The minimalism of labels succinctly embodies the essence of wine, saves souls suffering from an incurable desire, from the torment of choice. The simplicity of black and white exhausts the meanings and attracts with artlessness.

What's Unique?
The design of the wine package uses a unique system of identification based on pictograms. Fans of the brand will always be able to find the right wine on the shelf without reading the descriptions on the label due to the clear identification of the types of wine within the brand. The label will appeal to buyers who are not yet interested in the brand. Its minimalistic design invites everybody to the "game" of manias and phobias at first sight.

2 comments: PSYCHO Wine

  1. This Images are looking Gorgeous. May be They Have Retouched well

  2. Aah! Great job, Dmitryi;D I hope soon we'l lsee this project implemented and actually buy a bottle with this design on it!


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