Regal by Johnnie Walker

Design: Cesar Augusto Coellar
Location: United States
Project Type: Student Project
School: Academy of Art University
Tutor: Valerie Taylor-Smith
Packaging Contents: Skin-Care Collection

Johnnie Walker is the biggest whiskey brand in the world and its slogan “Keep Walking” has been adopted and embraced everywhere: as a rallying cry for progress, as encouragement in adversity, as a joyful expression of optimism and as the best piece of advice you’re ever likely to hear.

The task was to create a line of skin-care products from a brand that is not known in this category. Create 7 products, a gift box and one in-store display. After studying the brand, its history and development through the years I found its target audience to have one keyword in common. Braveness. My goal was to make this new product true to its origins with a modern style and strong typography treatment.