Agency: Beton Design Agency
Design Directors: Sandro Dujmenović, Marko Mlinarić
Account Director: Sanja Nikolić
Copywriting: Srđan Laterza
Print: Etikgraf
Production: Ceh
Photographer: Nikola Zelmanović
Location: Croatia
Project Type: Produced
Client: Slučajno
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, paper
Printing Process: Foil stamping, offset printing, pad printing

Legend has it that one night in Hvar, a moment of coincidence connected wine connoisseur Bozen Rumenic and winemaker Tonci Marijan. Merging two worlds into one bottle, two vineyards, 143 kilometres apart. Years of hard work, excellence, love of wine, and one moment of coincidence at a restaurant created this limited series of exquisite wine called “Slučajno” (“By chance”). Its blend, author, approach and character is quite unexpected, so this wine needed a different approach of design execution. It follows the birth of the wine from the start — from the moment the first grapes were picked near Zadar, told by subtle relation of paper and foil; to aging in oak barrels of Hvar and its grapes, forever engraved in the glass.

Tonci Marijan founded Marijan boutique winery, based in a small Mediterranean village on the island of Hvar in the heart of Adriatic where he produces a limited series of 1000 bottles per label. Decanter Magazine awarded his Plavac sort with gold, first time for that sort of wine in Croatia. Passionate about his approach, underlined by technical excellence, his customers always look for something exquisite and unforgettable.

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