The Earth collective | Hair specialist

Design: Manav Sachdev Design | MSD
Location: India
Project Type: Produced
Client: The Earth Collective | Hair Specialist
Product Launch Location: India
Packaging Contents: Hair oils, Hair serums, Hair creams
Packaging Substrate / Materials: Cardboard, glass
Printing Process: Offset printing, screen printing

Haircare has been an integral part of human existence for centuries and is often considered as the most prominent part of a person’s personality. Beauty is an expression of our thought and our innermost feelings. It gets manifested in many ways, in our thought, our behavior, our choices, and our values.

The Earth Collective are engaged in the process of finding beauty in everything around us. They believe that beauty and aesthetics are present everywhere, at any given moment, every single day, waiting to be unleashed. The Earth Collective has endeavored to redefine beauty with extensive research and study for years and brings you a premium haircare range, inspired by the unconditional love for Mother Nature.

MSD came up with a brand strategy that focused on hair care inspired by nature. The idea was to incorporate the five elements of nature and show how they come together with natural ingredients and science to create special products. The logo signifies five elements of nature that resemble hair strands that make a solution for healthy hair. The logotype also signifies the earth’s hemisphere which contains the rare and natural ingredients for the products.

What’s Unique?
The essence of the brand is about nature coming together which has been illustrated on the packaging with natural ingredients and rare birds. The uniqueness depicts the usage of hair strands as a part of the illustration where the ingredients are shown. The look and feel of the brand has been kept elegantly minimal. The packaging uses a pastel colour pallet which is soothing to the eye.