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BANANA Condoms

Design: Saloni Chopra
Location: India
Project Type: Student Project
School: MIT Institute of Design
Tutor: Prof. Rajendra Thakre
Mockup: Mockupworld
Packaging Contents: Condoms
Packaging Substrate / Materials: Plastic, Paper
Printing Process: Digital Printing

BANANA markets itself as a brand that celebrates uniqueness while normalizing sex. This hypothetical brand sells male condoms _ classic, dotted, ribbed, and sensation. It seeks to remove the taboo around sex, especially in a society where sex or even talking about it comes as a shock. This experimental boldness has a cause. It should be okay to walk into any store and purchase a condom. After all, we are Experimental But Not Irresponsible!

From removing to wearing a condom, an average person is patient for only 10-15 seconds. This is very small a time frame for the current packaging. The primary aluminum packaging is very difficult to open on the spur of the moment. The lack of proper disposal of the condom is another drawback. BANANA's packaging could resolve these drawbacks. The packaging in a pack of 12 comes in 3 levels. The primary package is a seal plastic cover that will work similarly to a cheese slice. Once sealed, each condom will have its card pocket made out of paper. This secondary packaging will double up as a disposable bag after the condom has served its' purpose. The tertiary package that holds 12 condoms, will also act as a dispenser. The structure is a simple cube with a perforated rectangle in the front face.

What's Unique?
Both the brand language and the packaging has a whiff of fresh air. The user experience of the product takes a big leap forward with this. The package resolves the existing packaging drawbacks, that are difficulty in opening the package and lack of hygienic disposal, as no other brand has yet.

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