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Basma Aligners


Designer: Laetitia Keyrouz
Photographer: Sama Beydoun
Location: Lebanon
Project Type: Produced
Client: Basma
Product Launch Location: Saudi Arabia
Packaging Contents: Invisible Aligners
Packaging Substrate / Materials: Cardboard

Straightening teeth has now become easier than ever. The secret to it? Easy and discreet. Meet Basma, the invisible aligners - the alternative of braces.

This medical/cosmetic product is a do-it-yourself kit that straightens the teeth in a fast, safe, and discreet way with remote monitoring by an orthodontist. The treatment process is divided into 2 parts: the Impression Kit followed by the Aligner Kit.


Since the product is clinical and bilingual, I needed to ensure that the customer will follow the process step by step through big & bold numbers, friendly & simple communication, and a smart & well-organized interior. From the moment the customers open the box till the end, there is a sense of order that would enhance a trustworthy, user-friendly, and premium experience.

The minimalistic aspect of the box mixed with the vibrant red gives an edgy feel to the brand that balances it between a medical and a cosmetic product.

The Aligner kit is an extension of the Impression kit, this is why the identity needed to be visually consistent but at the same time give a hint to the customer that something new is coming their way.

Finally, since each customer has a different number of aligners, I created a system that is interchangeable according to each one without compromising the look&feel of the box.






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