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BECO


Agency: Procreate Branding
Creative Director: Akhilesh Prasad, Bhushan Walinjkar
Location: India
Project Type: Commercial
Packaging Contents: Eco-friendly Disposable Items
Packaging Substrate / Materials: Paper
Printing Process: Offset Printing

Brand Brief:
Deliver a comprehensive end to end branding project including brand strategy, brand identity, naming, brand voice and a packaging solution for a new eco-friendly, biodegradable and sustainable lifestyle range of products.

Strategy & Approach:
Procreate Branding created the brand ideology “a greener choice for a healthier and happier tomorrow”. A brand strategy and design that would resonate with a brand name, we proposed the name “BECO” meaning Be Ecofriendly.

The creative process began by designing a ‘greener planet’ as their brand mark. Strong colors of grey and green lent itself to creating a beautiful visual identity and convey the design elements-from a plastic world to a greener planet.



Creative Solution:
We also developed a visual language and packaging design & communication for the brand BECO. We designed a large range of sustainable disposable products in harmony with nature through eco-friendly and biodegradable products such as Bambooee (tissue rolls, napkins and kitchen towels).

The package designs had a brand story behind the pack which communicated a larger purpose for customers contributing in saving the environment. Print design mediums such as brand collaterals, brand guidelines, communication design and catalogues were created to introduce BECO to convey the story behind the product launch.

Results:
The new brand received very good response from the market and business. The range that uses recycled and craft paper for packaging, which makes every component of the product biodegradable and eco-friendly.






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